I started Juke Auto in 2004 renting 2 bays on the side of a dodgy used car lot. We had no lifts. If a car needed to be up in the air for something like replacing a transmission, we had to jack it up and put it on stands. It was great to have my own space and we grew quickly. I wanted Juke Auto to stick out and felt we needed to be defined by a style, an eccentricity, a personality. The business style of operation had to be personally important to me, a trait to hold Juke Auto to, and to hold myself to.
